Thе integration and growing importance of social media and its impact on the Google search algorithm encourages more аnd more people to use social media platforms to skyrocket marketing efforts. One of the venues that have gained considerable attention from SEO specialists and internet marketers is Instagram. Because of its relationship with Facebook, Instagram is widely accessible to those already on Facebook; especially those who are already advertising on the social media platform, as many ads stream on both Facebook and Instagram. Instagram optimization can increase your following and, in turn, build brand awareness. Most importantly, it does this in a way that is primarily visual.
Instagram makes social media much more visual, making everyone a visually stunning photographer. Photo-sharing has proven to be a great way to attract a good following, increase customer relations, аnd inspire active participation and discussion among users. To enjoy all of these promising benefits, you must optimize your Instagram profile for maximum exposure. The following tips can help.
Optimize Your Content Plan
You need to spend time managing your account professionally. How would you want people to see your business? Share personal photos and give your clients and insider’s scoop on your brand. By doing so, you make your followers enjoy the “experience” through pictures and videos, encouraging engagement and sharing.
Schedule at Optimal Times
Posting everything in your camera folder as once isn’t going to help your brand stick, in fact, this will only lead to annoyed followers who will unfollow your account or even marking your posts as spam. Just focus on quality and creativity, and a single photo will be able to pass your message across more efficiently than the most extended article you’ve ever written.
Use Original Photos
The success of your Instagram marketing campaign lies heavily on the creativity of your photos. Never populate your feed with pictures of text containing news, events, and promotions. Share real, creative images, and if you have to include some text, then that is the job of a caption! Moreover, if you are having a hard time figuring out what’s next to post, below are several ideas for content strategy:
- Photo collage or video tutorials.
- Holiday or seasonal photos.
- Team breakfasts, lunches, and dinners.
- Inspirational quotes or thoughts.
- Office spaces and layouts.
- Custom graphics.
Use Relevant Hashtags
In Instagram social media optimization, hashtags not only help categorize posts, but it is a significant portion of how you reach people outside of your primary network. You can have up to 30 hashtags in an Instagram photo caption. Users can find you when they share the same interests, and in turn, generate more followers.